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Packaging with Purpose: How Color Drives Sustainable Cosmetic Packaging Decisions

COLOR PSYCHOLOGY IN Cosmetic Packaging

Packaging is more than just a container—it’s a canvas for your brand’s ethics, personality, and purpose. As sustainability continues to shape the future of beauty, color will remain a powerful storyteller. Packaging is more than just a container—it’s a canvas for your brand’s ethics, personality, and purpose. As sustainability continues to shape the future of beauty, color will remain a powerful storyteller.

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