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🌈 Tapping Into Gen Z’s Aesthetic Code: The Power of Gradient Makeup Packaging

Glow Mode On-Gradient Glam for the New Gen Z Aesthetic

In a beauty industry dominated by rapid trends and viral aesthetics, Gen Z stands out as the generation that values visual storytelling just as much as product performance. Bold, expressive, and unapologetically aesthetic, this consumer segment gravitates toward designs that spark emotion and individuality. One trend making waves? Gradient packaging.

What Is Packaging Strategy in Marketing?

Is Packaging a Marketing Approach

Packaging strategy in marketing is more than just choosing a pretty design—it’s a calculated move to position your brand, please your customers, and grow your business. In the cosmetics world, the right packaging can elevate your product from ordinary to iconic.

Will You Be Attending BEAUTYISTANBUL 2025?

OMI-beautyinstanbul

Meet OMI at BEAUTYISTANBUL 2025 HALL 10, BOOTH 10A-630 from May 8-10! Discover custom lipstick tubes, lip gloss packaging, powder cases, and eco-friendly cosmetic solutions. Let’s connect and explore how we can elevate your cosmetic packaging!

What Are the Best Packaging Options for Blush Makeup?

makeup blush Packaging

Choosing the right blush makeup packaging is crucial for both functionality and branding. This article explores the benefits of compact, stick, and palette packaging, highlighting eco-friendly materials and customization options. Learn how to select the best packaging for your brand and audience.

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